Transforming Blaq Luxury's Presence on Amazon through Effective Brand Management
How we grew Blaq Luxury from 0 to 7 digit sales on Amazon with our brand establishment and launch blueprint
Background and Challenges
Blaq Luxury, an esteemed beauty brand renowned for its exclusive and luxurious hair products, approached our company to help establish a strong and controlled presence on the Amazon marketplace. Having never sold on Amazon before, the brand faced challenges related to listing creation, advertising campaign structure, and unauthorized resellers undermining their Minimum Advertised Price (MAP) policies, which impacted the brand's perceived value and customer trust.
Goals
Launch Blaq Luxury on Amazon with a controlled and premium brand image
Control Unauthorized Resellers and MAP
Increase sales and positive customer reviews
Launch and scale advertising campaigns to grow both organic and paid ranking
Strategies
Brand Registration and Content Optimization
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Storytelling
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DESIGN
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Consulting
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